SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2020.
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Last Word
New Decade In Sports Marketing Amplifies Battle For Attention
In the December 2019 Media Post Marketing Sports, SLRG’s Jon Last reflect back on where we were at the close of the previous decade, and what has transpired over the ensuing ten years in sports marketing. Ten years ago in this space, as we entered the second decade of the 21st century, I wrote of […]
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JJKeegan+ Accolade
“We’re humbled and appreciative of J.J. Keegan referencing SLRG as “without peer” and “The most reliable source for golf industry trends” in the lead item of their most recent issue. Keegan’s piece also highlights Jon Last’s opening keynote at the recent Golf Inc. Conference, and links to the presentation.”
Read More » Changes in The Wide World of Sports Research
SLRG’s Jon Last provided a brief update on the latest developments in sports industry research, on Bob Lederer’s Research Business Daily Report. Watch it here.
Read More » Customized Experiences Gain Importance In Live Sports Environment
In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.
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