The April 29, 2019 issue of Travel Weekly speaks to how resorts have evolved their golf offerings to appeal to a broader audience, with SLRG’s Jon Last offering contextual perspective. by Christina Jelski While countless media reports over the past decade have proclaimed golf a dying sport, golf resorts that have put a more creative […]
Read More »
The cover story in April 2019’s Golf Range Magazine features key findings and implications of the current trend towards a focus on practice range renovations, uncovered in SLRG’s latest Market TrendWatch study conducted with the ASGCA. Read it here.
Read More »
April 2019’s Marketing Insider speaks to how fan insights have and will continue to reshape event venues in the future. A major question facing properties surrounds where to draw the line between innovation and erosion of the traditional experience.
Read More »
PGA Magazine’s April 2019 issue Industry Report leads with a feature story on trends in the golf industry, sourcing a variety of SLRG research on equipment purchasing and facility trends, and its implications for PGA golf professionals.
Read More » The lead item on March 12th’s Marketing Insider speaks to the value of in-venue observational research for sports marketers.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
Learn More »