In his January 2018 column, SLRG’s Jon Last speaks to how the integration of experiential and attitudinal data, through dashboards, can provide significant insights to sports marketers. I’ve often opined in this space that the intersection of big data and traditional marketing research can birth incredibly actionable insights. Several of our clients in the casino, […]
Read More »There’s a school of thought within the market research profession, that many have lost confidence in the value and accuracy of research. I’d redefine the issue more as one of collective indifference, brought about by a number of factors: Clients are overwhelmed by the exponentially increasing abundance of data, commensurate with a lack of resources to […]
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SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2018.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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