In this month’s Marketing Sports, SLRG’s Jon Last speaks to a framework with which sports marketers can deploy generic strategies to each of two basic fan segments, defined by their motivations. As we put another year of conducting research with sports enthusiasts in the rear-view mirror, there’s opportunity to reflect on what we’ve collectively learned. […]
Read More » In the December Marketing Sports, Jon Last speaks to research driven insights for sports marketers to optimize their digital video content. It seems like just yesterday that sports properties and their brand partners were beginning to discover mobile video as a synergistic platform to enhance their activations. Today, it seems almost impossible to find a […]
Read More »SLRG is no stranger to working with sports and travel properties, seeking to understand and prioritize specific guest amenity needs, having executed custom studies for various venues. We recently began working with a new client on a multi-modal design study that will further evolve our approach to evaluate the unique and differentiating aspects of what […]
Read More » In MediaPost’s October 2017 Marketing: Sports, SLRG President Jon Last speaks to how growing skepticism about media objectivity is creating great opportunities for sports marketers to engage a direct dialogue with their target audiences.< Fresh out of undergrad, and before I became a marketing researcher, I was a publicist. Fascinated by the “machinery” that helped […]
Read More » Sports marketing programs continue to become more sophisticated, but measurement of their impact has not kept pace. In the latest Media Post: Marketing insider, SLRG offers their take on why and how properties and brands need to gauge return on objective. For many brands, it’s planning season. Couple that with the push by some to […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
Learn More »