Golf, Inc’s coverage of a trend towards large scale golf course acquisitions includes a quote from SLRG President Jon Last.
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Golf, Inc’s coverage of a trend towards large scale golf course acquisitions includes a quote from SLRG President Jon Last.
Read More »In his March 2015 Marketing: Sports posting, SLRG President Jon Last speaks to the limitations of trying to drastically reposition a brand through sports and advocates on how good research can prevent such costly errors. Amidst marketers’ continued obsession over everything Millennial, I’ve seen a number of brands looking to find lightning in a bottle […]
Read More »In his March 2015 Marketing: Sports posting, SLRG President Jon Last speaks to the limitations of trying to drastically reposition a brand through sports and advocates on how good research can prevent such costly errors. Amidst marketers’ continued obsession over everything Millennial, I’ve seen a number of brands looking to find lightning in a […]
Read More »In his February 21 Golf Business column, The Wall Street Journal’s John Paul Newport assesses the impact of the PGA TOUR’s new Skratch TV initiative, with comments from Sports and Leisure Research Group President Jon Last.
Read More »SLRG President Jon Last offers thoughts on the intriguing marriage of Under Armour and Muhammad Ali in a provocative Marketing Daily Piece By Sarah Mahoney Just days after launching its first basketball shoe with NBA superstar Stephen Curry, Under Armour has taken its game to the pantheon, signing boxing legend Muhammad Ali. The Baltimore-based sporting […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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