SLRG and MRII President Jon Last’s Feb 2017 MRII blog post speaks to ways in which in-store retail research can reap big dividends to brands in the sporting goods industry Traditional survey research has always been a powerful tool with which to assess and track brand strength. A long time client advocate of brand tracking once […]
Read More »Recent SLRG work for a high-end luxury resort utilized a three-phase approach to develop a holistic profile of property guests. Through this research, SLRG was able to provide our clients with the demographics, geographic origins, life traits and psychographics of high-end resort guests through both the matching of property house files against marketing databases and […]
Read More »Coverage of SLRG President Jon Last’s appointment as President of Market Research Institute International. http://www.mrweb.com/drno/news23810.htm http://marketresearchbulletin.com/jon-last-elected-president-mrii-board-directors/
Read More » Official press release from The University of Georgia and Marketing Research Institute International, announces SLRG President Jon Last’s election to President of the MRII Board of Directors ANN ARBOR, MI, January 10, 2017 — The Board of the Market Research Institute International (MRII) has elected Jon Last, Founder and President of Sports and Leisure Research […]
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In his January posting, SLRG President Jon Last reinforces the importance of proper sampling, in this era of “echo chambers” where social media noise can often distort the reality of what sports fans are thinking. In today’s world, we are inundated with incessant chatter, be it social media rants by friends, celebrities or athletes on […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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