In the June 2012 posting, SLRG President Jon Last discusses how observational research has evolved to deliver more actionable insights in sports marketing. Mobile micro-video recorders now bring fans and customers “into the board room.” As a marketing researcher who has seen more than my share of poorly executed research in the sports industry, I’ll […]
Read More » In this month’s marketing Sports we examine what Nobel Prize winner Dr. Daniel Kahneman called system 1 and system 2 thinking. I had lunch recently with a longtime friend and colleague who I’ve often considered to be one of the smartest people I know. Having been on a whirlwind of qualitative research work recently, with […]
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SLRG President Jon Last contributes five of Golf Inc.’s “25 Big Ideas for stimulating and powering the golf industry into the future”
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Excerpts from a PGA Magazine interview with the SLRG President reveal perspectives that golf facility operators can deploy to build customer loyalty and increase business.
Read More » SLRG’s longitudinal study for The Little Family Foundation and National Golf Course Owners’ Association identifies golf facility best practices increasing play from women.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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