Jon Last is quoted on the potential impact of the changing golfer mindset on participation and equipment purchasing, in Bradley Klein’s latest column
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Jon Last is quoted on the potential impact of the changing golfer mindset on participation and equipment purchasing, in Bradley Klein’s latest column
Read More »After almost seven and a half years as VP-corporate marketing, research and brand development for Conde Nast’s Golf Digest Publications, current national Marketing Research Association President Jon Last has launched and will serve as president of Sports and Leisure Research Group, a marketing research and strategy consultancy. At Golf Digest Publications, Mr. Last oversaw marketing […]
Read More »In New York, former Golf Digest Publications VP Jon Last has launched his own marketing research and strategy consultancy, Sports and Leisure Research Group. Last is the current President of the Marketing Research Association (MRA), and will be joined in the new venture by two former holders of the office. At Conde Nast’s Golf Digest […]
Read More »Over the past seven years at Golf Digest Publications, I’ve had a unique opportunity, to integrate the traditional functions of a marketing department (strategic planning, market positioning, business analysis…
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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