Demonstrating accountability and ROI continue to be front and center among the demands placed on sports marketers in justifying their investments. Yet, I continue to be underwhelmed by the means with which many of us attempt to assess and measure the impact of these investments. I’ve used this space, in the past, to espouse some […]
Read More » “Passion” and “engagement” are probably two of the most over-used words in today’s marketing vernacular. Yet when it comes to describing the audience delivered by live sports events, they are also probably the most accurate. This has become particularly resonant to me of late, as I observe and analyze sports fans both professionally as a […]
Read More » There’s rampant conversation these days about the impact of potential work stoppages in the NFL and NBA, all replete with much speculation. As marketing researchers, we earn our keep by gauging the perspectives, opinions and reactions of various audiences, but I’ve tried to stay away from the prediction game. It’s counter productive here, and I’m […]
Read More » One of my favorite movies is the old Peter Sellers classic, “Being There.” Sellers plays Chance, an illiterate live-in gardener who, upon the death of his wealthy proprietor, is cast into a real world that he has been totally sheltered from. A comedy of events brings him inside the power circles of U.S. political might, […]
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Golfwriter Larry Olmstead shares some of the significant findings of Golf With Women research including SLRG’s study, “The Right Invitation”. From Hootie Johnson and Augusta National dissing women to the struggles of the LPGA to find and retain sponsors, golf for women often seems like an uphill struggle. But according to some new research, things […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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