Barometer Media | Sports & Leisure Research Group

New Poll Shows Just Half Of Americans Will Get Vaccinated When Vaccine Is Available; Safety And Efficacy Concerns Drive Unwillingness

POSTED: February 16, 2021

Wave 18 insights from the latest Back to Normal Barometer speak to America’s reluctance to aggressively pursue COVID vaccinations.

Continuity, Connection Key In Pandemic-Compromised Sports World

POSTED: February 11, 2021

As a lifelong student of football, I remain in awe and appreciation of Tom Brady, even though I believe it was the Buccaneers’ defense (and the injury-riddled Chiefs’ offensive line) that most affected the outcome of this year’s big game. But the real winner Sunday night was the NFL itself. For all the doomsayers in […]

Driver$: Episode 5

POSTED: January 26, 2021

Forging AHEAD in a Pandemic Ahead CEO Anne Broholm joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss how the leading golf headwear company executed its COVID pivot, along with a look at the virtual PGA Merchandise show and soft goods trends for the year ahead.

Private clubs continue their reinvention

POSTED: January 8, 2021

More than a decade since the recession, private golf clubs are still looking for ways to keep members engaged

Six-in-10 OK with businesses banning unvaccinated from entering

POSTED: December 29, 2020

Businesses are finding strong support for requiring customers and others to prove they’ve been vaccinated for the coronavirus before entering, just like some nations are requiring of travelers.