Blog Archives

Driver$: Golf’s renaissance woman

POSTED: July 1, 2024

NGCOA president and PGA Master Professional Cathy Harbin joins co-hosts Jon Last and David Klein to discuss her involvement in all facets of stewarding golf’s evolution and participation surge Sports & Leisure Research Group’s Jon Last and David Klein are joined by Cathy Harbin, NGCOA president and PGA Master Professional, on the “Driver$” podcast for […]

The Generational Divide In Sports Marketing

POSTED: June 11, 2024

In the June 2024 Media Post, Marketing Insider, SLRG’s Jon Last reflects on recent research that informs brands and properties on the implications of a generational divide in sports marketing

Promotional Sports Giveaways As A Value Tactic

POSTED: May 27, 2024

In May’s Marketing Insider, SLRG’s Jon Last shares new data that informs sports marketers on the use of promotional giveaways to drive fan attendance.

ARDA Announces Vacation Ownership Sentiment Index Results for First Quarter of 2024, Shares Additional Insights from the Year

POSTED: May 27, 2024

Leisure travel index finds timeshare owners consistently display more positive attitudes and behaviors towards travel than other Americans

Driver$: Callaway continues to push the boundaries of equipment marketing

POSTED: May 27, 2024

Jason Finley, of Callaway, joins co-hosts Jon Last and David Klein to discuss his nearly two decade front-row seat of golf product marketing innovation Jason Finley, Callaway Golf’s global director of brand and product management for golf ball and packaged sets, joins “Driver$” co-hosts Jon Last and David Klein to discuss the evolution and future […]

A 4-Day Work Week? How would that impact Golf?

POSTED: April 26, 2024

SLRG data informs this interesting look at how more flexible work schedules will impact golf participation.

Getting Sports Streaming Right

POSTED: April 12, 2024

In April’s Marketing: Sports, SLRG’s Jon Last cites new consumer research that unpacks some critical success factors as more live sports migrate to paid streaming services

Driver$: Golf’s new take on the customer service imperative

POSTED: April 9, 2024

Golf Industry Guru co-founder and president James Cronk joins co-hosts Jon Last and David Klein to discuss how golf facilities are balancing labor challenges with evolving guest needs Golf Industry Guru co-founder and president James Cronk joins Sports & Leisure Research Group’s Jon Last and David Klein for a lively look at golf facility staff […]

Thriving in a “Vibesession”: Golf Personifies Our Economic Oxymoron

POSTED: April 9, 2024

SLRG’s latest submission to the National Golf Course Owners’ Association Research Center shares the latest golf consumer insights and their implications on the coming peak months of the golf season. The piece addresses why, despite a somber mood among Americans, spending on discretionary activities remains on an upswing, and its implications for golf

Driver$: 56 PGA Shows and counting

POSTED: March 16, 2024

Legendary golf executive Jim Vincent joins co-hosts Jon Last and David Klein to reflect on a lifetime in the industry