Coverage of SLRG’s groundbreaking new research on custom clubfitting unveiled at the 2011 PGA Merchandise Show includes commentary from legendary PGA TOUR instructor Hank Haney.
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Blog Archives
Will This Save the Game of Golf?
Forbes.com coverage of SLRG’s custom clubfitting research. by Monte Burke Recently the game of golf has been stuck in the deep stuff, thanks to a perfect storm of events: the overbuilding of golf courses in the U.S. (the number now stands at more than 18,000 tracks); the glut of equipment; the world economic collapse; and, […]
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Even Seinfeld didn’t take it this far!
Even Seinfeld didn’t take it this far! Recalling Seinfeld’s remark that in sports one is often “just rooting for a shirt”, SPORTS & LEISURE RESEARCH GROUP President Jon Last in this January 11 column speaks to ways that sports marketers can leverage research to maximize the sale and ROO of their licensed merchandise.
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Golf Magazine February Club Fitting Issue
Results from SLRG’s new study for Golfsmith and Sports Illustrated Golf Group, are included in the cover story of the February 2011 issue of Golf Magazine.
Read More » My End-Of-Year List: Three Words To Live By
So while others recall the best deals of the year, the most effective campaigns and those who made a difference, I’ll take this opportunity to impart some of the more important life lessons that one can take into the coming year in sports marketing. This is the time of year when folks put together their […]
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GolfWire
The November 22, 2010 GolfWire business feature highlighted Sports and Leisure Research Group President Jon Last’s comments on how evolving consumer attitudes present new marketing challenges and opportunities for golf facility operators. ORLANDO, Fla. (Nov. 22, 2010) – As golfers migrate toward a digital lifestyle and seek out easier ways to make choices, courses that […]
Read More » Build Fan/Customer Loyalty With A ‘2C2R’ Approach
In a still-uncertain economic climate, sports marketers are rightfully putting greater emphasis on customer loyalty and fan experience. In a still-uncertain economic climate, sports marketers are rightfully putting greater emphasis on customer loyalty and fan experience. Last month I spoke at a golf industry conference about an approach we’ve developed to help clients address this, […]
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PGA Magazine–November 2010
The PGA’s new Golfer Portraits segmentation study, conducted by Sports and Leisure Research Group, is highlighted in the November issue of PGA Magazine and on PGA’s member-only web site, PGALinks.com. A brief study overview is provided in this article.
Read More » The ‘New Simplicity’: Why Bigger Isn’t Always Better
We are still clawing our way out of an economy that has not fully righted itself, and the current consumer mindset brings significant implications for sports marketers. The prevailing attitude has become one of calculated rather than conspicuous consumption. Last month, I teased the notion raised by our research that we are cycling through a […]
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Self Magazine – Vanessa Minnillo On Keeping Your Man Clean
AXE Shower Gel commericals; we’ve all seen them. A guy slathers some on in the shower and when he steps outside, stampeding women are upon him like hungry hyenas. While most men have come to accept this as wishful thinking, the scenarios presented in these ads have stirred up quite a debate; Are we women […]
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