Blog Archives

Thriving in a “Vibesession”: Golf Personifies Our Economic Oxymoron

POSTED: April 9, 2024

SLRG’s latest submission to the National Golf Course Owners’ Association Research Center shares the latest golf consumer insights and their implications on the coming peak months of the golf season. The piece addresses why, despite a somber mood among Americans, spending on discretionary activities remains on an upswing, and its implications for golf

Driver$: 56 PGA Shows and counting

POSTED: March 16, 2024

Legendary golf executive Jim Vincent joins co-hosts Jon Last and David Klein to reflect on a lifetime in the industry

Sustaining Sports Marketing: Embrace Present While Building Future

POSTED: March 12, 2024

The economic oxymoron that we are living in continues to present unprecedented opportunities for sports marketers. In the March 12 Marketing Insider, we look at the reasons why along with how we can sustain the increased category spending.

MRII Board Members Discuss Getting a Seat at the Table for Insights Professionals

POSTED: February 22, 2024

Market Research Institute International Board Members Jon Last and Stan Sthanunathan discuss how client-side researchers can secure a seat at the executive table and elevate insights at their organizations.

Driver$: Unlocking the keys to sustaining the golf participation surge

POSTED: February 20, 2024

Del Ratcliffe, a successful multi-course operator, looks back to look forward, and joins co-hosts Jon Last and David Klein to discuss golf’s current popularity Pinnacle Golf Properties COO Del Ratcliffe joins Sports & Leisure Research Group’s Jon Last and David Klein to reflect on a long and successful career in golf facility management and how […]

Sports Marketers Face Timeliest Moment To Fulfill Fans’ FOMO

POSTED: February 14, 2024

Recent analysis suggests that the stakes are higher, providing a greater urgency to supersize live fan experiences.

GIG Member Q&A Call – January 30, 2024

POSTED: February 1, 2024

Jon Last joined Canada’s Golf Industry Guru podcast to discuss his career and some of the current insights shaping the golf industry today.

Compass Point PGA Show Wrap Up

POSTED: January 28, 2024

Golf Industry analyst Casey Alexander’s annual golf industry outlook includes some encouraging new golf consumer data culled from SLRG’s annual Outlook Report.

Driver$: An app that cracks the code on optimizing tee-time availability

POSTED: January 10, 2024

Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand

2024 Inflation, Consumer Sentiment Realities — And Their Impact On Sports

POSTED: January 10, 2024

In this month’s Media Post, SLRG’s Jon Last reflects on recent consumer optimism barometer data, that throws caution to some of the current narrative about inflation