Details on SLRG President Jon Last’s presentation at the upcoming Golf Business Conference in Orlando. Last and multi facility owner Del Ratcliffe will speak to the economy, the golfer mindset and how these and other factors will impact rates and price elasticity in the year ahead.
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In the December 13, 2022 Media Post Marketing Insider, SLRG’s Jon Last speaks to recent attitudinal research and why that is putting an emphasis on sports marketing activations targeted to more casual fans or event enthusiasts.
Read More » In the November 2022 Marketing Insider, SLRG’s Jon Last reviews how researchers can optimize the selection of various product and team names through qualitative research.
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SLRG research is cited in this latest look at the impact of economic headwinds on the surge in golf participation enjoyed during the COVID 19 pandemic.
Read More » With all of the recent tumult in college sports, new SLRG research raises the question of whether the distinct personal connection between college sports and fans is in jeopardy.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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