Last Word

Our ongoing Back to Normal Barometer research continues to pulse the attitudes and behaviors of sports fans as we navigate the ever fluid-scenarios of current events. Our study tracked the fans of some 13 different major sports.  Most profound among our findings is the linearly increasing willingness of fans to re-engage in their favorite activities […]

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WASHINGTON – Would you be willing to take a cruise right now? How about attending a live sporting event? Or staying in a hotel? Perhaps flying? A new survey of the travel and leisure attitudes of Americans found that more than half would take a cruise, while just under half of respondents would attend a […]

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Through our firm’s ongoing Back to Normal Barometer, we’re continuing to pulse consumer attitudes on sports, travel and leisure. An emerging trend  shows fan sentiment moving toward an inflection point. Our third wave of research, conducted just last week, shows nearly half of sports fans indicating they would currently attend a live sporting event without […]

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Findings and perspective from the initial waves of SLRG’s Back to Normal Barometer, informed an extensive New York Times piece on the potential long term impact of the current COVID-19 crisis. SLRG President Jon Last, remarks in the article, “We are seeing people really hesitant to get back to normal.”

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For better or worse, there were three times that fate has given me a chance to measure a particular slice of public opinion in the midst of crisis: shortly after 9/11, during the Great Recession, and in the most recent weeks. Each time the goal was to understand the impact of these events on the […]

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