In the July 2013 PGA Magazine, Jon Last shares SLRG research that demonstrates the actions golf facilities can take to grow profitability and share of customer by instituting women friendly best practices.
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Last Word
Don’t Drown in a Tidal Wave of Information
We’re in a golden age of instant information. But, as SLRG President Jon Last explains in his July 2013 Media Post commentary, that doesn’t necessarily lead to better strategic decisions, unless sports marketers can navigate the pot holes. As one who makes a living in sports marketing research, the warp speed evolution of technology has […]
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Wharton Checks into the Golf Business
Sports Business Journal’s Michael Smith reports on the Wharton Sports Business Initiative Business of Golf panel discussion, moderated by SLRG President Jon Last.
Read More » Transparency, Accountability And Accessibility As Mandatory Marketing Assets In An Era Of 24-7 Visibility
SLRG President Jon Last’s June 2013 posting speaks to new paradigms for properties looking to maintain positive constituent relationships, and offers up an action plan that can build brand equity. Perhaps it’s an overstatement to suggest that American sports properties suffer from a crisis of confidence among their fans and target audiences. However, it has […]
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Here are the 18 People Changing the Business of Golf
Golf Inc. Magazine has named SLRG President Jon Last to its list of the most innovative people in the golf business. Stereotypes: All golfers are rich white guys who dress very funny on the golf course. Plus they cheat when it comes to their scores. And research marketers? Why, they are geeky, number-driven, bland and […]
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