Quirk’s Marketing Research Review’s December 2012 cover story is a detailed look at how Sports and Leisure Research Group partnered with PING to conduct an innovative qualitative immersion into golfers’ quest for a new driver.
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Last Word
A Rare But Consistent Winner In Marketers’ Battle For Attention
In his December, 2012 Media Post column, SLRG President Jon Last reflects on how recent empirical research and anecdotal observation has reinforced the fact that live sporting events are a uniquely engaging and receptive environment for brands. Nary a day goes by that the marketing trade press doesn’t include further doom-and-gloom evidence of how today […]
Read More » ‘Pampered’ Athletes NOT behaving Badly
In his November column, SLRG President Jon Last finds a refreshing potential “diamond in the rough” in the game of identifying endorsement worthy pro athletes. I’ve used this space in the past to speak to the complex subject of selecting appropriate athletes as endorsers. My main messages have included a warning against hitching your fortunes […]
Read More »POV: Literally Through The Eyes Of The Customer
I was interested to see that the season premiere of this year’s “Undercover Boss” featured Mitch Modell, the CEO of one of our local sporting goods retail chains. In promoting the show, Mr. Modell made a number of appearances on area media to discuss the experience and what he had learned. In reflecting on it […]
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November PGA Magazine
The cover feature on making golf more accessible to women, includes several references to SLRG research included in the PGA of America’s “Connecting with Her” playbook. Here’s a particular item that references some of our work on golf shop retailing.
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