In the October 2013 Media Post, SLRG’s Jon Last laments the death of EA Sports’ college football game franchise as a possible foreshadowing of how the legal turmoil swirling around the NCAA could erode the brand’s equity. Call me old school, but for a long time I’ve been less than comfortable with the proposition of […]
Read More » Game-day promotional give-aways take on all kinds of shapes, sizes and levels of political correctness. In this month’s post, SLRG President Jon Last recalls some of the more memorable promotions and what sports marketers can learn from them. The onset of Fall has always been a bittersweet time for me. I’ve always been a warm-weather […]
Read More » In his August, 2013 posting, SLRG President Jon Last offers perspective on the marketing implications of the PED scandal in MLB as well as the litany of sensationalistic off-field stories on high profile athletes. I’m not old enough to remember the original production, but someone should produce a 21st century adaptation of the 1950s era […]
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In the July 2013 PGA Magazine, Jon Last shares SLRG research that demonstrates the actions golf facilities can take to grow profitability and share of customer by instituting women friendly best practices.
Read More » We’re in a golden age of instant information. But, as SLRG President Jon Last explains in his July 2013 Media Post commentary, that doesn’t necessarily lead to better strategic decisions, unless sports marketers can navigate the pot holes. As one who makes a living in sports marketing research, the warp speed evolution of technology has […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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