We lost a unique sports marketer with the passing of Bruce Florine. Here’s reflections on just some of what I learned from him. It’s a shame that most of you reading this don’t know Bruce Florine. Bruce is one of the first sports marketers that I ever met and, clearly, one of the best. It […]
Read More »In a still uncertain economic climate, club managers are rightfully putting greater emphasis on customer loyalty and player experience. IÂ’ve spoken at several golf industry conferences about an approach weÂ’ve developed to help golf facilities address this, known as “2C2R.” The four elements are: 1. Communication: The best loyalty marketing efforts take great care in […]
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Jon Last’s guest column in the SouthWest MRA newsletter speaks to how marketing research professional development needs to evolve.
Read More » Thankfully, we still hear incessant cries from sponsor and property clients that beyond measuring reach, determining ROI or ROO is tantamount to designing and executing an effective sports marketing program. As researchers and sports marketers, long trained in the nuances of designing and executing research to do just this, we recognize that just as every […]
Read More »SLRG partners frequently attend and present at prominent marketing conferences. Here’s a round-up of SLRG’s latest speaking engagements including MRA Annual and the Fall Crittenden Golf Conference. SLRG Partners attend, Present at MRA Annual It was a past presidents� reunion, earlier this summer, as the three SLRG partners, and Howard Gershowitz, all former national presidents […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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