In a still-uncertain economic climate, sports marketers are rightfully putting greater emphasis on customer loyalty and fan experience. In a still-uncertain economic climate, sports marketers are rightfully putting greater emphasis on customer loyalty and fan experience. Last month I spoke at a golf industry conference about an approach we’ve developed to help clients address this, […]
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The PGA’s new Golfer Portraits segmentation study, conducted by Sports and Leisure Research Group, is highlighted in the November issue of PGA Magazine and on PGA’s member-only web site, PGALinks.com. A brief study overview is provided in this article.
Read More » We are still clawing our way out of an economy that has not fully righted itself, and the current consumer mindset brings significant implications for sports marketers. The prevailing attitude has become one of calculated rather than conspicuous consumption. Last month, I teased the notion raised by our research that we are cycling through a […]
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AXE Shower Gel commericals; we’ve all seen them. A guy slathers some on in the shower and when he steps outside, stampeding women are upon him like hungry hyenas. While most men have come to accept this as wishful thinking, the scenarios presented in these ads have stirred up quite a debate; Are we women […]
Read More » Jon Last reflects on the paradox of how our insatiable cultural appetite for constant and instant information conflicts with perceived time deprivation. He offers thoughts on how the sports and leisure industries must factor this into their internal and external communications. At the risk of showing my age, I frequently channel my inner Father Guido […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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