The book, The Influentials by Keller and Berry conducted a decade of research and found that “one American in ten tells the other nine how to vote, where to eat, and what to buy.” There’s a group of people who are responsible for driving trends, influencing mass opinions and most importantly, creating demand for great […]
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SLRG’s Jon Last reflects on two March 2018 sports marketing initiatives that should engage fans and break through the clutter, in Media Insider’s lead item. March has always been one of my favorite sports months, because March means college basketball and it also portends the coming of baseball season. It’s a time when hope springs […]
Read More » In the February Marketing: Sports, Jon Last pays homage to the power of team mascots in building brand equity and fan engagement. The Olympics aside, this post Super Bowl lull marks the 3Q of the lengthy NBA and NHL seasons and rides on the cusp of Spring training and March Madness. So, in seeking to […]
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Terry Mc Andrew’s Golf Daily Pulse for February 14, 2018 reflects on some of the key findings from SLRG’s recent Golf Market trends presentation at the PGA Merchandise Show. Click below, to read it.
Read More »Multiple SLRG studies on the consumer purchase journey across our verticals of concentration, have revealed that the adoption of social and digital marketing platforms are in many ways additive, rather than disruptive of traditional media. One implication for sports and leisure marketers is that this messaging fragmentation calls for broader and more targeted communications and […]
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Compass Point’s Casey Alexander highlights SLRG findings in this comprehensive outlook for the year ahead in the golf equipment business.
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Golf industry analyst JJ Keegan provides detailed observations from the 2018 PGA Merchandise Show, citing SLRG’s “New Paradigms for Golf Marketing” presentation as #1 on the list of top ten positive take-aways from the show. Download the report, here.
Read More » In his January 2018 column, SLRG’s Jon Last speaks to how the integration of experiential and attitudinal data, through dashboards, can provide significant insights to sports marketers. I’ve often opined in this space that the intersection of big data and traditional marketing research can birth incredibly actionable insights. Several of our clients in the casino, […]
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