In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.
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In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.
Read More »Leveraging SLRG research data, Jon Last questions the appropriateness of California’s controversial Fair Pay to Play Act on the fabric of collegiate sports..the lead item in Marketing Insider for October 8th.
Read More »Could it be that media deification of sports stars is at the root of our purported attention deficit and the proclamation that sports like baseball are “too boring”?
Read More »The lead item on Media Post’s August 13, 2019 Marketing Insider, is SLRG President Jon Last’s take on how the recently announced MLB Field of Dreams Game is a great example of effective sports marketing. Research shows lack of access to athletes and events can adversely affect sports fan engagement. Last month I spoke to […]
Read More »The lead item in Media Post’s July 10 Marketing Insider includes an SLRG research informed primer on those elements most essential for creating a compelling event based sports app.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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