SLRG President Jon Last discusses the latest golfer research and provides insights on the current surge in recreational participation and its potential sustainability.
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Last Word
What’s driving golf’s 2020 surge?
An August survey conducted by Sports and Leisure Research Group suggests that, despite the pandemic, 2020 will be kind to the golf industry
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People stink: Americans would return to normal if everyone followed rules
Most think it, some say it out loud, and a new poll confirmed it: If everyone followed mask and social distancing rules, a majority of Americans would eagerly return to their normal activities. In the latest “Back-to-Normal Barometer,” which Secrets has been tracking for months, nearly 8-in-10 would willingly go back to living like they […]
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Four Learnings From the Pandemic
SLRG President Jon Last, blogs for Marketing Research Institute International (of which he is current marketing chair and a past president) about key lessons from the pandemic that are applicable for the research profession as a whole.
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What Your Members are Thinking in a COVID-19 World
SLRG’s Jon Last authors a feature piece in the National Club Association’s Club Director magazine, that speaks to our ongoing consumer research regarding the impact of the COVID 19 pandemic and implications for the club industry. You can also visit www.nationalclub.org for more information. Click the link below to read the article What Your Members are Thinking […]
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