Study reveals that core and avid golfers are driving golf’s uptick in increased play during the pandemic
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 Study reveals that core and avid golfers are driving golf’s uptick in increased play during the pandemic
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 Despite the continued pandemic and move from summer to fall, golfers are returning to courses at higher rates, a study shows
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 Findings from twice-monthly samplings since start of pandemic show golfers are ‘less likely to require additional assurances or a medical breakthrough’ to return to game
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 Research shows that golfers view the game as an outlet during the pandemic, much as they did after the tragic events of 9/11
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 With Labor Day in the rear-view mirror, the national sports focus historically turns to football. And even in this most atypical of years, what is about to unfold will be, on so many fronts, a reflective litmus test of the overall American landscape.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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