A year ago, fresh off of watching at least one series from EACH of the 35 college bowl games, I threw my hat into the fray with a list of predictions for the year ahead. This year, my bowl TV viewing streak was snapped, though I was able to compensate somewhat, by having the good […]
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Bring Back Golf!
SLRG President Jon Last’s perspectives on the state of the golf industry and player development efforts are included in this cover story on the evolving role of golf as a key component of corporate meetings.
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Avoiding Activation Attribution Mistakes
In his December Media Post article, SLRG President Jon Last recalls how today’s media landscape has increased the likelihood of marketing ROO/ROI mis-attribution, how to avoid it and the implications for sports marketing. A subtle underpinning of my piece last month was the assertion that with such a proliferation of sports-related media and exposure opportunities, […]
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EWGA Connections
The November 26th issue includes coverage of SLRG President and EWGA Board member Jon Last’s white paper on the outlook for sports travel in 2014. The brief whitepaper was presented as part of the recent TTRA/US Travel Association Market Outlook Forum in Chicago.
Read More » The Transformation of Marketing’s “Fourth P”
In November’s column, SLRG President Jon Last speaks to how the proliferation of vertical sports media has presented new strategic necessities for sports marketers looking to optimize the impact and effectiveness of their communications with sports fans. I still remember the first session of my introductory marketing class at Wharton, where the professor outlined the […]
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