As referenced below in our recap of recent research of interest and in SLRG President Jon Last’s November Media Post column, 2013 has afforded us numerous opportunities to examine the evolving ways in which consumers engage in various sports and leisure related communications. It’s easy to make generational assumptions and buy into convenient marketing opinion […]
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Throwing The Baby Out With The Bathwater: R.I.P. EA NCAA Football
In the October 2013 Media Post, SLRG’s Jon Last laments the death of EA Sports’ college football game franchise as a possible foreshadowing of how the legal turmoil swirling around the NCAA could erode the brand’s equity. Call me old school, but for a long time I’ve been less than comfortable with the proposition of […]
Read More » The Promotional Day Hall Of Fame
Game-day promotional give-aways take on all kinds of shapes, sizes and levels of political correctness. In this month’s post, SLRG President Jon Last recalls some of the more memorable promotions and what sports marketers can learn from them. The onset of Fall has always been a bittersweet time for me. I’ve always been a warm-weather […]
Read More » Marketing In The Era Of The Modern-day ‘Joe Hardy’
In his August, 2013 posting, SLRG President Jon Last offers perspective on the marketing implications of the PED scandal in MLB as well as the litany of sensationalistic off-field stories on high profile athletes. I’m not old enough to remember the original production, but someone should produce a 21st century adaptation of the 1950s era […]
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July 2013 PGA Magazine
In the July 2013 PGA Magazine, Jon Last shares SLRG research that demonstrates the actions golf facilities can take to grow profitability and share of customer by instituting women friendly best practices.
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