Marketing Daily’s coverage of Super Bowl advertising, contemplates the NFL’s domestic violence awareness PSA to run during the first quarter of the 2015 game. SLRG President Jon Last weighs in with his thoughts on the potential impact of the spot. By Sarah Mahoney The National Football League is hoping that a startling new PSA, set […]
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In his December Media Post item, SLRG President Jon Last speaks to the marketing lessons that can be learned with the recent elimination of the football program at University of Alabama at Birmingham. I’m too young to remember the movie “Requiem for a Heavyweight,” but there was always something poetic about a title that conjures […]
Read More » In the October 2013 Media Post, SLRG’s Jon Last laments the death of EA Sports’ college football game franchise as a possible foreshadowing of how the legal turmoil swirling around the NCAA could erode the brand’s equity. Call me old school, but for a long time I’ve been less than comfortable with the proposition of […]
Read More » We’re in a golden age of instant information. But, as SLRG President Jon Last explains in his July 2013 Media Post commentary, that doesn’t necessarily lead to better strategic decisions, unless sports marketers can navigate the pot holes. As one who makes a living in sports marketing research, the warp speed evolution of technology has […]
Read More » SLRG President Jon Last’s February 2013 Media Post column explores the marketing implications of a contradiction of sorts among football fans, revealed in new SLRG research—Fans are concerned about player safety, yet a large number would risk the long-term impact of concussions for a chance at NFL stardom. Borrowing from the late, great sport columnists […]
Read More » SLRG President Jon Last’s January 2013 Media Post column highlights how impending jumbo-tron wars, NCAA Conference realignment and the build up to a Meadowlands Super Bowl are among the top sports marketing events to look forward to in the year ahead. It’s the morning after the BCS Championship game, and if you are like me […]
Read More » Football is a brand that, like any other, leverages points of differentiation to enable it to stand apart from its competition. In his October 2012 Media Post column, SLRG President Jon Last identifies those unique selling points that have made the game so popular. Last month, I raised a yellow flag for those properties and […]
Read More » In the August 2012 Marketing: Sports, SLRG President Jon Last provides research driven guidance on the potential pitfalls of trying to attach the future of a sport or brand to individual stars, with some valuable lessons from golf, tennis and football. I had the opportunity to participate in a Wharton Sports Business Initiative Forum on […]
Read More » In his April 2012 Media Post: Marketing Sports column, SLRG President Jon Last reflects on how the Miami Marlins’ new stadium exemplifies how event venues are becoming a more critical element of the marketing mix. Everyone knows the old real estate adage of “location, location, location.” In Marketing 101, we learned that “Place,” while not […]
Read More » In his February Media Post: Marketing Sports column, SLRG President Jon Last discusses why sports fan perceptions of a still shaky economy are not a contradiction to their more bullish behaviors. For the past several years, our firm has conducted an ongoing measurement of sports fan attitudes and opinions across a broad variety of topics […]
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