Golf, Inc.’s May/June review of some of the more innovative marketers in the game of golf features coverage of SLRG’s research partnership with client Scottsdale CVB as well as perspective from SLRG President Jon Last on the effective utilization of custom marketing research.
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Golf, Inc’s coverage of a trend towards large scale golf course acquisitions includes a quote from SLRG President Jon Last.
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The Summer 2014 issue of Golf, Inc features perspectives on the state of the game from SLRG President Jon Last and other “creative minds” in the industry.
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Golf Inc. Magazine has named SLRG President Jon Last to its list of the most innovative people in the golf business. Stereotypes: All golfers are rich white guys who dress very funny on the golf course. Plus they cheat when it comes to their scores. And research marketers? Why, they are geeky, number-driven, bland and […]
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SLRG’s Jon Last outlines his thoughts on the implementation necessities to maximize the impact of golf’s focus on developing the next generation of participants.
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SLRG President Jon Last contributes five of Golf Inc.’s “25 Big Ideas for stimulating and powering the golf industry into the future”
Read More » SLRG President Jon Last’s commentary piece speaks to the changing mindset of today’s golfer and how facilities must adapt to deliver customer service that meets expectations.
Read More » The Summer 2011 issue features SLRG President Jon Last’s commentary on how golf facilities can increase rounds and revenue from women, drawn from Sports and Leisure Research Group work for the NGCOA and Little Family Foundation.
Read More » The winter 2011 issue includes commentary by SLRG President Jon Last on how a variety of evolving societal values and demographic changes are creating challenges for the golf industry, as well as some ideas on what can be done to stem the tide.
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