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Blog Archives

    10 Most Innovative People in Golf Marketing

    POSTED: May 21, 2015

    Golf, Inc.’s May/June review of some of the more innovative marketers in the game of golf features coverage of SLRG’s research partnership with client Scottsdale CVB as well as perspective from SLRG President Jon Last on the effective utilization of custom marketing research.

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    Golf Inc. – 2014: Mega-deal year

    POSTED: April 6, 2015

    Golf, Inc’s coverage of a trend towards large scale golf course acquisitions includes a quote from SLRG President Jon Last.

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    Brainstorming Golf’s Future

    POSTED: July 10, 2014

    The Summer 2014 issue of Golf, Inc features perspectives on the state of the game from SLRG President Jon Last and other “creative minds” in the industry.

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    Here are the 18 People Changing the Business of Golf

    POSTED: June 6, 2013

    Golf Inc. Magazine has named SLRG President Jon Last to its list of the most innovative people in the golf business. Stereotypes: All golfers are rich white guys who dress very funny on the golf course. Plus they cheat when it comes to their scores. And research marketers? Why, they are geeky, number-driven, bland and […]

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    Golf Inc – Fall 2012: What We Need to Make Player Development Programs Work

    POSTED: October 4, 2012

    SLRG’s Jon Last outlines his thoughts on the implementation necessities to maximize the impact of golf’s focus on developing the next generation of participants.

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    Golf Inc.

    POSTED: April 25, 2012

    SLRG President Jon Last contributes five of Golf Inc.’s “25 Big Ideas for stimulating and powering the golf industry into the future”

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    GOLF INC.–WINTER 2012:

    POSTED: February 1, 2012

    SLRG President Jon Last’s commentary piece speaks to the changing mindset of today’s golfer and how facilities must adapt to deliver customer service that meets expectations.

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    Golf Inc.

    POSTED: July 1, 2011

    The Summer 2011 issue features SLRG President Jon Last’s commentary on how golf facilities can increase rounds and revenue from women, drawn from Sports and Leisure Research Group work for the NGCOA and Little Family Foundation.

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    Golf Inc: Why a Generation is not playing Golf

    POSTED: January 30, 2011

    The winter 2011 issue includes commentary by SLRG President Jon Last on how a variety of evolving societal values and demographic changes are creating challenges for the golf industry, as well as some ideas on what can be done to stem the tide.

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